Monday 30 March 2020

Republican
information
agency

Derbent’s identity as part of new Daghestan brand

05 July 2014 15:12 Posted in:  SOCIETY Source :  R
font size-+
Print

Makhachkala, July 5, 2014. A few years ago, I learned that the British had to work hard on London’s image in the eyes of the world community, and it cost them a big deal. Maybe, you’ve seen New York’s giddy ‘I love NY’ logo? It’s done a lot more for the positive image of the city than all the cultural and political campaigns combined! Or, say, Barcelona – nor for nothing has Gaudi become its modern symbol as well as his ingenious Sagrada Família! It’s the result of artists’, designers’, advertisers’ and government officials’ fruitful collaboration.

New, the whole Daghestan needs a fresh, recognizable visual style. We need a sunny, bright, and positive image to be seen everywhere helping improve its look to affects the conscious and the subconscious of local people and the guests.

Designer Zaira Panayeva, a graduate of the British Higher School of Art and Design, wrote a thesis on "Identity of celebrating the 2,000th anniversary of Derbent city" which was rated "A" by leading Russian designers. This is a perfect example of how we can refresh our cities’ branding. Bold, but harmonious and respectful of the history. Carpet-like, traditional, yet brand-new and fashionable.

"The message of ​​the work is that Derbent is an eternal city with an infinite history. I’ve woven an "endless carpet" into the never-ending story," Zaira says. "The carpet is the keynote stylistic element of the festive identity which can easily make a long line and fit in vertical decorations and billboards; and any carpet’s element can be used separately in advertising flyers, brochures, and so on." You take a closer look, and you want to go to Derbent! How do the artists do that, huh?




Больше важных и актуальных новостей в Telegram-канале РИА «ДАГЕСТАН». Подписывайся!
Total views: 986

Other news:

12.03.2020 23:11:00 Day care center for rehabilitation of single women with children to be opened in Dagestan
11.03.2020 17:29:00 Interim project on life of mountain Jews in Derbent to be presented in Moscow
05.03.2020 19:58:00 Modern building of Center for Disaster Medicine with a single control room opens in Dagestan
05.03.2020 16:11:00 "Beautiful Women’s Names" exhibition opens in Akushinsky district of Dagestan
01.03.2020 16:44:00 Dagestan Gadzhimurad Akhmedov "conquers" Elbrus on motorcycle
01.03.2020 12:39:00 Book about Russian teachers’ work in Dagestan to be published in region
18.02.2020 13:27:00 Dagestan to implement new methods of high-precision diagnosis of blood cancer
15.02.2020 10:10:00 Multidisciplinary hospital to be built in Derbent
08.02.2020 21:11:00 Dagestani Head meets with students of Bulgarian Islamic Academy
08.02.2020 20:01:00 Dagestan to host V WorldSkills Championship of Workers' Occupations
07.02.2020 16:17:00 FAS bans rising prices for medical masks in regions
24.01.2020 20:34:00 Caspian flotilla holds drills in Dagestan
24.01.2020 14:30:00 Dagestan craftswomen weaved unique carpet with views of Moscow
19.01.2020 11:12:00 Russian and Belgian divers to clean bottom of high mountain lake in Chechnya
18.01.2020 12:32:00 Outpatient chemotherapy and geriatrics departments to open in Makhachkala
21.12.2019 18:09:00 Forum of Rural Youth kicks off in Dagestan
16.12.2019 10:07:00 Dagestani wins All-Russian ONF contest
09.12.2019 18:21:00 Center for Legal Culture opens at Dagestan State Agrarian University
03.12.2019 22:47:00 “Media PROmotion” first youth contest summed up in Dagestan
01.12.2019 16:23:00 Russian law enforcers bust big criminal gang in Dagestan
22.11.2019 10:31:00 Dagestan State Medical University holds interactive seminars on obstetrics and gynecology
21.11.2019 22:32:00 DSTU and KEMZ Concern identify areas for cooperation
10.11.2019 17:34:00 International Scientific and Educational Conference to be held in Makhachkala
10.11.2019 17:29:00 Ethnopolis fashion show to be held in Dagestan
08.11.2019 18:54:00 Dagestan delegation takes part in Interfaith Conference in Novosibirsk
08.11.2019 12:53:00 All-Russian public-state initiative “Hot Heart” kicks off in Dagestan
07.11.2019 17:24:00 Dagestani joins Russian combined team at EuroSkills Graz – 2020 Championship
07.11.2019 15:38:00 Dagestan youth invited to participate in ON-LINE media forum
02.11.2019 12:07:00 Dagestan University implements projects awarded at All-Russian competition
01.11.2019 08:36:00 State Duma deputy implements Social Initiative project in Makhachkala

Videos

Archib - Only the roots alive vetvi

photoreports