Saturday 18 August 2018

Republican
information
agency

Derbent’s identity as part of new Daghestan brand

05 July 2014 15:12 Posted in:  SOCIETY Source :  RIA Dagestan
font size-+
Print

Makhachkala, July 5, 2014. A few years ago, I learned that the British had to work hard on London’s image in the eyes of the world community, and it cost them a big deal. Maybe, you’ve seen New York’s giddy ‘I love NY’ logo? It’s done a lot more for the positive image of the city than all the cultural and political campaigns combined! Or, say, Barcelona – nor for nothing has Gaudi become its modern symbol as well as his ingenious Sagrada Família! It’s the result of artists’, designers’, advertisers’ and government officials’ fruitful collaboration.

New, the whole Daghestan needs a fresh, recognizable visual style. We need a sunny, bright, and positive image to be seen everywhere helping improve its look to affects the conscious and the subconscious of local people and the guests.

Designer Zaira Panayeva, a graduate of the British Higher School of Art and Design, wrote a thesis on "Identity of celebrating the 2,000th anniversary of Derbent city" which was rated "A" by leading Russian designers. This is a perfect example of how we can refresh our cities’ branding. Bold, but harmonious and respectful of the history. Carpet-like, traditional, yet brand-new and fashionable.

"The message of ​​the work is that Derbent is an eternal city with an infinite history. I’ve woven an "endless carpet" into the never-ending story," Zaira says. "The carpet is the keynote stylistic element of the festive identity which can easily make a long line and fit in vertical decorations and billboards; and any carpet’s element can be used separately in advertising flyers, brochures, and so on." You take a closer look, and you want to go to Derbent! How do the artists do that, huh?




Больше важных и актуальных новостей в Telegram-канале РИА «ДАГЕСТАН». Подписывайся!
Total views: 741

Other news:

16.08.2018 12:26:31 Residents of Dagestan assist in development of design projects for Makhachkala
15.08.2018 02:55:31 "Altair" reopens its doors for gifted children in Dagestan
12.08.2018 03:04:03 Dagestan presents IT projects at "Mashuk" Youth Forum
08.08.2018 01:30:21 Dagestan Cardiovascular Center conducts seven thousandth surgery
28.07.2018 08:13:05 Turkish doctors hold master class in Dagestan
25.07.2018 14:28:46 Dagestan civil activists can submit socially significant projects to "My project for my country" contest
24.07.2018 20:59:39 Austrian director shoots film about Dagestan
11.07.2018 23:13:46 More than 400 hospitals of Dagestan to be connect to Internet
11.07.2018 23:12:10 Branch of Nakhimov school to be established in Dagestan
11.07.2018 23:07:37 Dagestan Government to create unified information body of knowledge for budgetary organizations
11.07.2018 20:10:40 Mobile exhibition photo project "Sacred attribute" arrives in Dagestan
10.07.2018 08:10:11 Dagestan to host festival of extreme kinds of tourism
07.07.2018 01:55:02 DSTU and Caspian State University of Technology and Engineering sign Memorandum of Cooperation
06.07.2018 10:49:18 Regional Ministry of Tourism holds master classes on folk crafts in summer camps
03.07.2018 09:39:16 Dagestan to host second Festival of mountain tea
03.07.2018 01:25:50 Federal power engineers arrive in Dagestan to restore order in six municipal districts
02.07.2018 14:36:17 RUR 1.3 billion allocated for large-scale reconstruction of electric grid in Dagestan
02.07.2018 12:10:47 Dagestanis invited to take part in "Volunteer Russia - 2018" contest
27.06.2018 21:27:03 Dagestan is experiencing real tourist boom
27.06.2018 21:09:57 Conference on gender policy kicks off in Dagestan
27.06.2018 21:00:36 Book on objects of cultural heritage to be publish in Dagestan
24.06.2018 23:03:23 Dagestan promotes its highest village Gunib
22.06.2018 01:12:13 International conference "Migration in the Caucasian regions: trends and consequences" takes place in Dagestan
22.06.2018 00:39:30 Dagestani capital to host summer festival SUNNY FEST
21.06.2018 18:34:46 RUR 440 million to be allocated for development of rural areas in Dagestan
19.06.2018 01:06:52 Rehabilitation center opens in Makhachkala
12.06.2018 23:58:23 School of Good Deeds "Mentor" opens in Dagestan
12.06.2018 23:37:12 Dagestan adopts law on legal regulation of patriotic education
07.06.2018 02:11:13 Dagestan journalist wins regional stage of contest "Rostelecom"
05.06.2018 02:09:36 Best social pedagogue chosen in Dagestan

Videos

Archib - Only the roots alive vetvi

photoreports