Makhachkala, February 14, 2018. The regional brands are, on the one hand, a cultural and educational mission connected with the preservation of traditions, and on the other hand, a tool for replenishing local budgets, the vice-speaker of the Federation Council, the chairman of the Council on Intellectual Property Issues Ilyas Umakhanov noted the importance of promoting intellectual property objects at the regular sitting of the Upper Chamber.

In Umakhanov’s opinion, the effective promotion of regional brands requires changes in a number of normative acts. "Besides, we should maximally involve the regions into this work" - Umakhanov outlined the main task of the Chamber.

At present, according to the senator, many subjects of the Federation have quite actively joined to the work on branding the goods and products, which can become a visiting card of each region. The Republic of Dagestan represented by Umakhanov in the Upper House, has sent more than 20 applications.