Booking in Dagestan increased tenfold over this period.  As to Alexan Mkrtchyan, the owner of the "Pink Elephant" travel agency network, the prices in Dagestan (Makhachkala) are 30-40 percent lower than in Sochi, which is a significant difference. A hotel in Sochi costs 12,000-14,000 rubles per day, and in Dagestan it costs 6,000-7,000, which means that it saves about 50,000 rubles for 10 days of a tour.

Therefore, the expert assumes that the tourist flow to the Republic of Dagestan may increase by 50 percent in 2023. "Taking into account the fact that 11 airports in the southern part of Russia are closed, the tourist flow has changed the vector to Makhachkala, and even from the beginning of the COVID-19 pandemic" - Mkrtchyan says.